Here is a showcase of logos and app icons I designed between 2014 and 2015.
Identity for a leading producer and distributor of Vanilla from the highlands of Coorg, Karnataka.
Redesigned the logo for a prestigious golf course on occasion of their 100th year celebrations
Schools Of Equality is an activity based program designed to involve children in conversations on gender and equality, in India.
Designed the logo for a company that trains aspiring individuals to become competent communicators.
Khana Indian Grill is an Indian, fast casual restaurant based in Fayetteville, Arkansas. Apart from designing the identity, i have designed the website and various branding elements in the restaurant.
An app icon created for an iOS app that allows the user to creatively edit and print images.
Homerun is an app icon i designed, for a service that provides house hold help, handy men and drivers to people at the tap of a button.
A logo created for an aggregator of Spas in Hyderabad.
BankBazaar.com is a platform to compare multi brand financial products. As a graphic designer on the product team, I worked extensively on the email channel to produce attractive and click worthy visuals for customer and business engagement which was target driven. I was involved in conceptualizing and strategizing app and web flash sale campaigns with the content team. Here is a glimpse of some of the work I did during my tenure.
Birthday Greeting Card
Created a birthday greeting gif for internal circulation.
Illustrations For an Experimental Book
The project was undertaken during my time at Srishti School Of Art, Design & Technology for a publishing house. The design brief was to create innovative, inexpensive and interactive book forms for children. Due to a Non Disclosure Agreement, I am unable to share the book forms my partner Ashwini Sashidhar and I worked on, hence I share the illustrations and the stories I came up with.
This was one of the most intensive and satisfying projects I have been a part of. From the beginning we were encouraged to document our process ona blog – this documentation has helped me to date, to keep track of the different methodologies we used to come to our final prototypes.
The project was spearheaded by ourfaculties – Matt Lee and Krupa Thimmaiyah over a period of 4 months for 30 days.
The project began with understanding the client brief – questioning, reasoning, listing out the pro’s and con’s and the limitations of the brief. Researching the form of the book through the ages and understanding our target audience. Constructing and writing a proposal to the clients. Iterating and prototyping, user research followed by user testing. Documenting using videography and photography. Researching excessively on the kinds of books that exist in the market, TED talks and a skype discussion and questiong session with noted illustrator - Chris Haughton. The last leg of the project saw us, finalising our forms, working out the business modules (how economical it was),developing own content, creating characters, illustrating them, presenting them at meetings with the client and finally writing a course assessment paper.
We worked on strict deadlines and nothing short of professional standards were expected from each of the teams. With printers crashing, and time ticking we managed our stress levels by breaking into a dance on cue! The energy and excitement, was palpable.
Process and Brainstorming
Pryde - An innovative app that allows users to click, edit and print pictures. I was involved in the re branding and redesign of certain segments of the app which is scheduled to launch in the IOS and Android markets.
The Pryde App
A course in 3D illustration required us to conceptualize a Hobo, illustrate on paper and then model it in 3D.
My Hobo is called - "Badey Tondji Happy Hai" (in hindi) which translates to "Big Paunch-ed Man Is Happy" Life is hard for homeless people, constantly on the move they need to figure out interesting ways to survive.
Badey Tondji is a lover of food, his mother taught him a very important life lesson. To make Rotis (an indian bread). She also left him with a rubber band as a parting gift. Today Badey Tondji makes roti's for cheap hotels at lightening speed in return for a good scrumptious meal. He then wanders off in search of his next meal... but he somehow can't get the food out of his hair...
A glimpse at traditional Bengali cuisine photographed for an upcoming Bengali cook book. The food was styled with the help of my mother, a restaurauteur.
Cholar Dal & Muger Dal
Luchi, Aludom & Phulkopi
Pathishaapta & Gulab Jamun
An introductory workshop to silk screen printing, during my time at Srishti School Of Art, Design & Technology. We were encouraged to come up with our own illustrations. I wanted something more intricate. though this did get pretty difficult as I had to keep cleaning my screen after every impression.
Here are some captures of faces and places far and wide.