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"I highly recommend Shruti as a dedicated and hardworking professional. She consistently demonstrates great potential and brings creative ideas to the table. Shruti's diligence and commitment to her work make her a valuable asset to any team. It's been a pleasure working with her, and I am confident in her ability to excel in any endeavor she pursues."

Prerna Saluja, Assistant Manager (Branding & Campaign) at Geeksforgeeks.

Alexa Young, CA

Work
Experience

Dec  2023 - Feb 2024

Branding & Campaign | Code Brew Labs

  • Executed social media campaigns across LinkedIn, Instagram, and Twitter platforms, resulting in a 20% increase in overall engagement and a 15% growth in follower count, exceeding client expectations.

  • Implemented a strategic podcast shoot with industry influencers, leading to a 30% increase in brand awareness and a 25% uptick in website traffic.

  • Achieved organic growth on LinkedIn for Personal Brand for CEO by increasing followers from 40k to 46k+ in just 20 days.

  • Secured successful PR initiatives that generated over a million impressions and increased media mention by 40%.

  • Podcast shoot with founders like Lahori Jeera, Cuffs & Lashes, Ashneer Ghrover, Ishan, Raj Shamani etc.

Jan  2023 - Dec 2023

Branding & Collaboration Executive | Geeksforgeeks

  • Analysed and strategised marketing campaigns with an increase of 400% in performance

  • Designing and executing multiple full-scale marketing campaigns for Brands with a 100% success rate.

  • Boosted brand visibility on LinkedIn and YouTube with millions of impressions.

  • Partnered with 400+ influencers in tech, non-tech and corporates for campaigns on LinkedIn, YouTube, and Instagram.

  • Executed LinkedIn and YouTube campaigns effectively, achieving over 60% ROI

  • Relevant market research and analysis for better performance and better brand visibility.

  • Negotiate efficient partnership agreements.

  • Hosted multiple offline events for the brand and successfully achieved the Target in terms of ROI

2018 - 2019

Branding Associate | Peluche

  • Conducting market research to understand the company's target audience, competition, and industry trends.

  • Developing and implementing brand guidelines to ensure consistency across all marketing channels.

  • Creating brand messaging and content that aligns with the company's values and resonates with the target audience.

  • Collaborating with creative teams to design marketing materials such as logos, packaging, and website content.

  • Monitoring and measuring brand performance, and making recommendations to improve brand equity.

  • Staying up-to-date with the latest branding trends and best practices.

Education

Jan 2023 - Present

MICA | The School of Ideas

Advanced Certificate in Digital Marketing & Brand Communication

March-May 2021

RMS- Tata Institute of Sciences | Digital Marketing Course

  • Website Creation, on WordPress or Wix

  • Social Media Optimization

  • Lead Generation through various social media forums

  • Google Analytics

  • Online Display Advertising

  • Digital Marketing Strategy 

2014-2018

Jaypee University of Information Technology |
Bachelor of Electronics & Communication Engineering

Skills & Achievements

  • Social media marketing/content creator.

  • Brand Strategist.

  • Excel, Word.

  • Good Communication skills

  • Negotiation

  • Budget management.

  • Market Research.

  • Networking & Communication

  • Lead Generation via various social media Google Analytics.

  • Creative Content Creation.​

  • NFT Writer over Oversea & Foundation.

  • Co-Author of Mirakee- The World’s largest anthology Issued by The Great Indian Writer's Community (TGIWC)

Certifications

  • SEO: Optimize your social media profiles | LinkedIn

  • Social Media Stories: Creative Strategies and Tips | LinkedIn

  • Developing a Social Media Strategy | Hubspot

  • Google ads search | Google

  • Content Creation: Strategy and Tools | LinkedIn

  • Accelerating Your Career with Personal Branding | LinkedIn

​​

      + much more In progress.

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